Ever feel like you are caught up in the proverbial rat race? That you're always searching for the next big thing in order to fit in, or be successful? Today we will look at Pop Culture, and how it keeps us racing the rats.

Hype is king. It’s being marketed to us. It’s the stuff everyone else seems to be doing. It’s what’s on fire at the time. The in thing. The thing all the cool kids are doing. Or is it?